H Bronnley & Co

Branding a natural collection

Packaging | Beauty

The Challenge

H Bronnley & Co was set to launch a new fragrance in its Royal Horticultural Society (RHS) range, and saw an opportunity to bring its entire range together under one single gift collection.

Think

After learning that the RHS line is typically sold in busy retail locations such as garden centres, we knew the design would have to grab eyes and work hard to maximise its position on the shelf.

Create

We went big with floral illustrations, lacing them together to create patterns that wrapped the whole range. We developed the information architecture for each pack, using soft painterly banding constructed with unique individual brushstrokes to give the range a recognisable signature and facilitate pack navigation.

It’s a really tough market to stand out in, but Perq Studio created a strong and compelling collection that works year-round as a must-have seasonal gift or self-indulgent purchase.

Dionne Anderson, Managing Director