Reach
Creating art for good
Experience | Charity
The Challenge
Reach is a charity that helps children with upper limb differences to live life without limits. We were honoured when it called on us to design a series of creative posters for its annual conference, marking 40 years of the charity.
Think
The posters would have two audiences: people who might purchase the artwork for themselves, as inspiring art pieces. But also parents who might purchase for their children, as bedroom decor. The posters would also need to be confident, proud, and yet sensitive, given the charity’s nature.
Create
We were inspired by the Instagram trend of motivational posts and carried this through into five standalone pieces. We used different aesthetics for each piece to appeal to different audiences, while our choice of phrases reflected Reach’s inspirational brand and mission.
Perq Studio’s designs perfectly capture the positivity and vibrancy of the Reach community and have proved a real hit with our families. The team really understood what we're about and we hope the prints will continue to inspire our amazing kids to live life without limits.
©2019 Perq Studio