ICIS
Helping people do their job with confidence
Campaign | Digital | Experience | B2B
The Challenge
ICIS was relaunching its global platform. It needed an integrated campaign that would breathe life and personality into an industry that doesn’t always garner emotional investment from its audience.
Think
We sought to reposition ICIS as a friendly tool that sits in your pocket. An ally that assists you in doing your best work. We also wanted to remind customers that there are people behind the research and insights, and so looked to humanise the brand.
Create
We led creative with the new tagline ‘Power your Decisions’ as part of the repositioning. A cut-out illustration style brought a tactile presence to ICIS, hinting ‘there are people here making this’ – which then flowed through a product animation, advertising, event collateral and email campaigns, bringing it all together.
Perq Studio delivered the service of a boutique studio with the creative power of a large agency. They embraced our marketing challenge and delighted the team with a superb and impactful campaign. Their clear and regular communication kept the ball rolling at all times to meet our delivery deadlines.
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