H Bronnley & Co
Selling British heritage to the world
Packaging | Beauty
The Challenge
Each Christmas, Bronnley releases a gifting range that is sold throughout Europe. To attract the international audience, the range must play on the brand’s British heritage and enviable royal warrant, though in a way that doesn’t alienate European shoppers.
Think
Our research showed that beauty products in European chemists and beauty aisles are often very stark, white and medical, whilst at Christmas reds and greens abound. We knew that something a little different could really cut through.
Create
We landed on an art deco aesthetic that played to London’s glittering 1930s heyday. It was glamorous enough to push Bronnley’s heritage, making use of an illustration from its original adverts, while remaining playful and relatable. We also branded the range in black and gold, to differentiate and disrupt across shelf space.
This range is delightful, we really loved how Perq Studio took inspiration from our historical archives to develop this wonderfully festive and eye-catching design route.
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